For our new site, we needed a product that "just worked" out of the box, plugged into our existing codebase, and let our devs focus on the build while our team got the copy right. Editmode was installed and working in a couple of minutes and did exactly that. The team loved being able to make real-time changes. And developers loved ditching the frustrating copy change tickets.
Head of Engineering
Housebuild's product is a combination of user generated content, a marketplace, and an e-commerce store, with lots of customer facing copy spread across a hybrid website/web app.
They needed a way for the product and marketing teams to keep messaging consistent by managing all of the customer-facing copy from one place, and keep abreast of changes with version history.
With Editmode, Housebuild's developers were able to create identifiers for each piece of copy, using tags and content keys to organize it, and allowing the rest of team to manage and collaborate around it.
“As both our team and product grew, so too did the number of times and places where we needed to update content. To the non-technical team members, the expectation was that these were 'quick fixes', so as the pace picked up and the changes were taking longer to get actioned (understandably), you could tell that frustration was also rising between the teams. Editmode came at just the right time and completely unblocked us. We found ourselves thinking differently about the design <> dev handoff, and making more updates than we had been beforehand, because it was just so easy to do.”
Kevin McDonagh - CEO, Housebuild
Editmode lets our design, engineering & marketing teams work in parallel without getting in each other's way, and then find whatever content they need, when they need it. It's really levelled up our process.
Changing product copy after it goes live has always been a huge pain. Editmode has made it a pleasure. I love it.
I’m loving Editmode for allowing non-technical users to make changes. It’s "i18n.t" on steroids.